Friday, July 27, 2007

I scream You scream

There's a new ice cream store in our town - "Sweety's." They sell Fjord's Ice Cream-a locally made hard ice cream that's been around for at least the past 25 years. Its located in an old garage attached to a local take 'n bake pizza place. We checked it out last night. My family chose Mint Chip, Oreo Cheesecake, and Mango something or other. My mango did not taste like a mango, as I had hoped, but was still a damn good ice cream cone. The mint chip was quickly devoured, but the apparent star of the evening was the Oreo Cheesecake, which was passed back and forth from father and child until it disappeared.

Here's what I really like about this place: All ice cream is served with a cherry on top. Even if you don't like maraschino cherries, you gotta admit its a neat and old fashioned touch. All ice cream is served with optional sprinkles-at no extra charge. They've got that rainbow confetti stuff, crushed oreos, Reece's peanut butter cups, you name it. You can opt for a waffle cone-again, at no extra charge. Cones are a bit expensive at $2.50 for a single dip, but worth it for the quality of the ice cream and the atmosphere of the place.

But the most endearing part about this place is it's shoestring appearance. The sign at the entrance is small and obviously homemade. It makes no effort to hide the fact that it is an ice cream store set up in the mouth of a garage. The store front is open to the weather and cobbled together from old fence boards and rough cut wood that has been painted cheerily. It blocks the garage entrance and provides a counter for folks to order at. Inside, the garage is bare, except for a freezer, a preparation counter, and some Rubbermaid boxes to hold cones and supplies. On the concrete in front are two cheap patio sets for folks to enjoy their ice cream and some sidewalk chalk for the little people. Everything is clean and tidy, but one can't be looking at an investment of more than $500.00. It's marvelous!

I feel like I am witnessing the birth of something special-because it is beginning from such humble origins. I feel so proud of this person for not taking the easy road out and dumping loads of money into a new business just to give it a highly commercial and polished feel. I understand that temptation and pressure! Instead this place feels much more honest and real. I hope she makes it! Huzzah to the underdog!


Anonymous said...

Very intelligent! Do you like music? 80s music? Come to my music place,

rachel said...

hmm... i'm sensing spam in the other comment.

anywho, i went there the other day... way good! it's a nice little place, i just hope it lasts!

The Kneurotic Knitter said...

ooo ... that sounds like a fantastic place!